July Market Update: A Sensible Summer

As we move through the quieter summer period, we’re seeing a natural seasonal adjustment in asking prices—nothing out of the ordinary, but worthy of attention.

According to Rightmove, average UK asking prices fell by 1.2% in July, bringing the figure to £373,709. Regionally the picture is a little rosier, with 0.2% increase. 

This aligns with historical trends: more homes on the market, fewer buyers active mid-summer, and sellers positioning themselves early ahead of autumn’s uptick.  

What’s Shaping the Market?

High Inventory = More Choice for Buyers

With more properties available, well-priced listings are standing out. That puts sellers in control—if you price intelligently.

Buyer Activity Holding Steady

Sales agreed are up 5%, and enquiries up 6% year-over-year. People are still looking seriously.

Improving Affordability

The typical 2-year fixed mortgage rate has dipped to 4.53%, down from over 5% last summer. That extra wiggle room is sparking activity.

Seller Tips

Price Smart fromDay One

Competitive pricing is key in a market rich with choice. Homes that launch at market value capture attention and commit buyers fast.

Showcase Your Home 

Quality presentation—photos, floorplans, staging—always pays off. It’s about telling your home’s story to the right buyer.

Seize Prep Time for Autumn

Launching now gives you momentum ahead of the Autumn market—often when serious enquiries turn into quick sales.

Summary

The July price dip is seasonal, not alarming. Demand hasn’t faded; mortgage costs have eased; and the market is attuned to well-priced, well-presented homes. Sellers who adapt thoughtfully are still seeing strong results.

Ready When You Are

If you're thinking of buying or selling within the local area, e-mail Nick Harris or Teresa Ling on hello@quarters.agency – we’re here to help!