Why You Should Choose a Local Estate Agent

If you’re selling a property, you’ve got a big decision to make. Which estate agent do you pick? Should you choose an independent local agency or a big-name brand? 

Should you use an agent based on the local high street or go with a cheaper online option? 

Before you make up your mind, it’s best to invite a couple of agents in to appraise your property and discuss the sales process. Find out how they will help and what they will do differently from other agents. 

In this quick read, we look at why staying local and using an independent agent can offer you real value for money. 

Realistic valuation  

It’s easy to get swayed by big numbers. The bigger the valuation, the better the agent, right? Wrong. Unfortunately, some agents could offer higher valuations to win your business, and you may find yourself dropping the price quite swiftly once it goes to market. 

Working with a local agent who lives and breathes properties in your area gives you a better sense of what similar properties have sold for and the current level of demand. If you choose to sell with an online agency, you’ll lose the benefit of having a local expert on your side, singing the praises of your property to potential buyers. 

Unlike more corporate estate agents, most local agents live in the area they work in, so they’ve seen the market change over time. This gives them a deeper understanding of what price a property can achieve.  

Local knowledge 

You can’t put a price on local knowledge. An estate agent that has experience of your neighbourhood can be the reason your home sells. Not only will they be able to offer you information about what local buyers are looking for, they can also share their knowledge with potential buyers during viewings. 

And if buyers have school-age children, a local agent will be able to discuss proximity to schools, catchment areas and Ofsted ratings. Similarly, a local agent’s knowledge of commuter routes, public transport options and local gyms, parks and shops will help persuade buyers who are unsure of what an area offers. 

Focused viewings 

Most agents have an email database of buyers wanting to live in the area, but only a local agent can use it to full advantage. They’ll be able to find a property that suits a buyer’s needs more acutely than a corporate agent who moves around a lot and is relatively new to the area.

A good local agent will be tuned into what their buyers are really looking for, so can target your property to the right people. 

If you’re looking to sell your home, Quarters Residential in Wokingham have the knowledge and motivation to get your property sold.

Contact Nick or Teresa on 0118 466 0292 (call or WhatsApp) we’re here to help!